Friday, January 30, 2009

Gibson using SMS marketing in a giveaway

There are numerous uses for SMS text message marketing, and it can work for numerous industries. restaurants, bars and clubs, events and retailers can all benefit from SMS marketing.

For example, to celebrate the 50th anniversary of the 1959 Les Paul Standard, Gibson has started a contest where the prize is giving away a 50th anniversary Les Paul Standard from the Gibson custom shop. They're planning on promoting the contest at a few concerts, and to enter, the only thing people have to do is text "LPburst" to 85700--that's it! What a simple way to build customer loyalty and brand awareness.

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