What is a mobile coupon?
The MMA defines a mobile coupon as “an electronic ticket solicited and/or delivered by mobile phone that can be exchanged for a financial discount or rebate when purchasing a product or service.”
A few examples of what mobile coupons can be used for
Generally, coupons and rebates are tools that are used to increase sales and promote consumer or brand loyalty. A mobile coupon, used in a SMS marketing campaign, usually has the same goals as a standard paper coupon—to launch a new product, encourage repeat purchases, target specific markets or demographics and even respond to a competitors’ promotional offer.
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