When to use mobile coupons

Obviously, increasing product movement or service sign up is the main goal of sending out a SMS text message marketing campaign. However, there are numerous other uses for digital coupons, too.

A few additional ideas include:

1. product launches--a mobile coupon is less expensive than sampling a product
2. increasing a trial period, a mobile coupon can reintroduce a product when you’re trying to reach a new market
3. building a database, mobile coupons can help collect consumer information when you’re trying to build a database of prospects
4. improving attendance at events, sometimes events need a last minute boost and mobile coupons are a great way to reach people instantly