E-mail marketing vs SMS marketing preferences

Again, I was reading an interesting article that addressed high school and college aged students, and how much they read the marketing e-mails they receive. Interestingly enough, 26% of students surveyed responded by saying that their preferred method of communication is e-mail. What I found more interesting was that 37% claimed that they preferred to be contacted via SMS, also known as marketing by text message.

With almost 40% of high school and college aged people open and receptive to marketing via their cell phone, I start to wonder why SMS marketing has not become as big in the US as it has in other markets like Europe and Asia. For more information on how SMS text message marketing works, you can visit www.EXMMarketing.com