The many benefits of SMS marketing

Like I’ve said before, SMS text message marketing is one of the newer and more innovative marketing channels out there today. However, many of the case studies I’ve read on SMS marketing show that it really does have a lot of promise.

Like e-mail marketing, SMS marketing should be included in most marketing strategies because of its high return on investment (ROI). Can companies and organizations in the competitive market of today afford not to benefit from one of the most economical means of marketing—especially when it has one of the highest response rates?

• There are many other benefits of SMS marketing. Some of them include:
  94% of all text messages are read, therefore, your marketing message will be seen by virtually all of the recipients of your campaign
• Since your subscribers have to double opt in to receive your coupons and promotional offers, it is obvious that they have an active interest in your business, as well as your products and service
• With text messages sent and received within minutes of starting your campaign, you can use mobile marketing for ad-hoc purposes, such as driving traffic to your store or restaurant on slow nights (e.g. Tonight only, buy an entrée get one free)
• Mobile marketing and coupons can be used for a wide range of purposes—product launches, one-day specials, new store openings and special events
• Subscribers can be treated as an exclusive group for offers, like VIPs, and information that only they have access to, increasing loyalty
• SMS marketing is incredibly cheap and simple to deploy