I came across this very interesting article from Mobile Marketer about 2D bar code technology. I’ve already read and written a considerable amount on mobile coupons, however, this is the most I’ve read about the inclusion of a bar code in SMS text message marketing. The article states that LG and Samsung are already producing phones compatible with this technology. What are the odds that Apple will do the same or someting similar?
Not surprisingly, though, was the fact that the application is already available in Spain and more compatible models will be available in Europe soon. The article mentions that the application will be released in the US “eventually.” Why is the US still so behind on SMS marketing?
In addition to being used with mobile commerce, individual users will be able to make their own bar code that will link them to their contact information or various social networking sites.
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