So I was going through my Monday morning e-mail and an article caught my eye. It featured seven predictions for marketing and media in 2009. First and foremost, the article mentioned how everyone from Wall Street to the big media agencies and firms have agreed and determined that everyone will be cutting back on ad spending this year—across all industries.
I understand that times are tough and that it’s beyond sensible to slash budgets and tighten belts. But how much longer can we see consistent downward trends? The conventional types of advertising and marketing—tv, newspapers and magazines and radio—have all watched as their ad rates have become abysmal. Until more recently, there were numerous claims that e-mail marketing would not be effected by the current recession. However, now they’re saying that things will continue to decline—can e-mail marketing and search ads continue to grow in the present economic times? To find out more about e-mail marketing, you can visit Exmmarketing.com
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