I was reading about the Super Bowl this morning, and in addition to the ads that featured SMS text message marketing, I came across an interesting use of SMS text messaging for those who were actually spectators at the game. Since it is the Super Bowl, people tend to get overly drunk and rowdy, the NFL decided they wanted to create some kind of reporting system for incidents and fights, and things of that nature.
The NFL posted signs around the stadium that said to report unruly fans by texting the word “fan” along with the issue and the location to a designated short code. This text message then went directly to the security command center at the stadium, and they were able to handle it from there. The benefits of using this kind of technology are that it is anonymous, and it helps make up for limited security in stadiums. Not surprisingly, they’re planning on using the same kind of technology at most NFL and collegiate games. Just another interesting use of SMS text messaging…
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