Even given the current economic crisis, claims are being made that mobile marketing is still booming. Word out of the Mobile World Congress, in Barcelona, is that there are no signs of a slowdown in the mobile world. In fact, most attendees and exhibitors are saying that it’s quite a relief to see that people are actively investing in SMS text message marketing.
Other news that came out of the conference, much to my surprise, was the thought that the iPhone is brainwashing Americans, apparently in both positive and negative ways. The reasoning behind this is that consumers in the US have now started using the iPhone as minicomputers—driving up mobile Web traffic and depending on the phone to function like an actual PC. This has been a huge factor as to why the iPhone has become a huge success here. On the contrary, in other parts of the world, phones are still being used as phones and not to surf the Web or retrieve e-mail. Therefore, those who are building mobile apps solely for the iPhone, will run into trouble globally because is not the highest selling handset. Either way, I’m sure it was an amazing event to attend, and I’m sure it’ll be even more interesting next year.
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Man, a "mobile world congress"? Call me a tech geek but I wish I could have been there!
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