Nike jumps on the SMS bandwagon by utilizing mobile bar codes

Another huge company has made the transition to incorporating SMS text message marketing in their overall marketing campaigns. They introduced the new campaign at a Mt. Dew event, which was specifically chosen because they’re targeted a younger demographic.

The campaign used various elements to try and engage mobile users. By taking a picture of two dimensional bar codes posted around the event, users can then text the pictures to the short code provided. When the picture message is received, mobile users then receive anything from athlete’s videos, pictures and other kinds of information instantaneously. The interesting thing about this campaign is that consumers can receive content without having to specifically sign up for anything, while Nike is able to bolster brand awareness and customer loyalty.