I was reading an article talking about how Google’s SMS search feature might be defective. Sometime in the early AM of February 3, Google’s software sent dozens of unwanted messages to the users of this particular service.
Obviously, as far as the average consumer is concerned, there are cell phone and text message packages that run the gamut. For some, text messaging is unlimited, and therefore, a mishap like this has no effect on those users. However, there are some people who pay over 25 cents per text message—so receiving a few dozen unexpected messages can add up, especially when someone isn’t expecting it.
Subsequently, when people woke up to see they’d received numerous text messages, they called Google for answers. Apparently, Google told them to call their service provider and try to straighten it out first. If Google doesn’t accept responsibility, will this greatly affect their reputation and business? And depending on the terms upon sign up for the SMS service, is Google even really responsible at all? Are these kinds of incidents and issues more common in SMS text message marketing, or is it really a much more stable method of marketing as it seems?
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