I found an interesting article in my inbox this morning regarding the growth mobile marketing is experiencing in this abysmal economy. Even with marketing budgets being slashed due to the economic downturn, mobile marketing has seen an increase in spending. Apparently, this is because people are redistributing their marketing budget, and shifting more funds toward SMS text message marketing and other forms of mobile marketing, like a mobiel Web site.
Why the shift? As people become more and more saturated with advertising and marketing, they become generally more resistant to it. The biggest reason mobile marketing has done so well is because it is the most personal marketing channel yet. Furthermore, because it is so personal, mobile marketing has a very high ROI—something every marketer is in need of right now. Another interesting point the article made was that many companies and organizations were originally very hesitant to invest and try SMS text message marketing, but once they do try it, they generally invest in it again.
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