A few days ago I addressed how SMS text messaging was used at the Super Bowl for security purposes. However, I wanted to use a case study to demonstrate the effectiveness of SMS text message marketing at other kinds of sporting events.
For example, it is common knowledge that sports teams need fans to be successful. If there is no public interest in a team, the team ceases to exist sooner or later. Such is the case with a British soccer team Aston Villa. The team wasn’t selling tickets and filling the stadium, so the organization sought out ways in which to do so. The answer to their problem was SMS text message marketing—they broadcasted messages to the opted in phone numbers of fans calling for support.
Once the message is received, the fans can actually purchase tickets right there with just the use of their cell phones. What an easy way to engage fans and fill up the stadium.
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Mobile marketing has several elements. Text Message campaigns are the most effective element of mobile marketing. Businesses can benefit from this powerful tool.
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