Subway has adapted the use of a new technology—they’re letting customers order sandwiches, via SMS text message, ahead of time so that they’re ready to be picked up when you get there. The free service is currently available in New York, and the only thing consumers have to do is send a text message to a six digit short code. The consumer then receives a text message back saying that the order has been received, and then gives the time the order will ready.
However, before using the service, users must first sign up on a Web site, and submit credit card information—therefore, no cash is needed when the order is picked up. There are numerous benefits to this SMS service, it simplifies the ordering process, which will bring in repeat business and it builds customer loyalty.
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Text marketing allows you to build and nurture your customer database so that they will have more loyalty to you and ultimately do business with you more often. And the best part is, they WANT to hear from you more often.
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