Guidelines on building a successful mobile campaign

Keep terms and conditions simple and straightforward
Make sure that each customer fully understands the terms and conditions of each offer you’ll be sending. But keep in mind that the more complex the terms of a promotion, the less likely customers would be willing to participate.

Mix up your marketing methods
Using more than one marketing method is always beneficial, especially if you use new channels along with more traditional means of marketing—everyone has different preferences when it comes to communication. For example, boost SMS marketing campaign results with e-mail marketing messages. To take it to another level, design e-mail marketing messages that are easily legible on cell phones, portable devices and computers.

Provide value
As mobile marketing is still a growing industry, some people feel that it has yet to produce a lot of value for its money.

Design useful and rewarding loyalty programs
These kinds of programs can be a real benefit to the average consumer, of course, that is if they executed correctly. To keep customers loyal, make sure that the programs offered are appealing, valuable and practical. There’s nothing more annoying to customers than receiving points for items that they can never use.